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◆ TikTok has spawned numerous viral trends around the world. ◆ TikTok employee artificial intelligence to figure out which videos are most likely to go viral and it also allows users to share the content with anyone, even if they do not use TikTok. ByteDance acquires Musical.ly in November 2017 and upgraded the app’s recommendation engine. ◆ The app now known as TikTok was once known as Musical.ly prior to its name change in August 2018. ◆ The parent company of TikTok is ByteDance, and this company is now worth more than $75 billion, making it one of the most valuable startup companies. Nearly 1.2 billion people have downloaded the app worldwide and this makes it one of the top apps. ◆ In 2019, TikTok hovered between the number 1 and 3 spots for the top app downloads worldwide.